Featured in Nike.com, Nike Running’s 2016 Winter Gear Guide landing page was made to highlight and emphasize weather-proof benefits of outdoor running gear. From start to finish, I presented wireframe options and completed final visual execution for desktop and mobile. I had creative ownership of UX visual arrangement, visual concept, and provided photography direction for all product lay-down images. The landing page resulted in significantly high performing click-throughs, shopping interaction, and conversion.